Top 5 Reasons Why You Should Embed Facebook Feed on Your Website
Since its launch in 2004, Facebook has been the most talked-about social media platform. It still holds the top spot in popularity as it registers 1.84 billion daily active users. One of the main reasons for its popularity is that it provides a wide range of features that allow users to display their creativity and talent through different mediums.
Marketers often take advantage of this content variation, as they embed Facebook feed on their business website. The embedded Facebook feeds provide great benefits to the businesses as they attract the audience and bring liveliness to the website. In this blog, we will be discussing various other reasons for embedding Facebook feeds on the website.
But before getting straight to the topic, let us start with the basics.
What is Facebook Feed?
Facebook Feeds are user-generated content that is visible on your screen when you log into your Facebook account. These contents consist of blogs, images, videos, reviews, testimonials etc. If embedded on your website, these feeds can do wonders for your business and website.
Facebook is full of creative posts where users showcase their talents and voice their opinion on certain topics. You can boost your website’s performance by adopting the smart strategy of embedding Facebook feeds on your website. Various social media aggregator tools help you to display the feed smoothly and provide outstanding results.
Why Should You Embed Facebook Feeds on Your Website?
As we are now clear with the meaning of Facebook feeds, here are the powerful reasons for embedding them into your website.
1. Makes your website engaging
Every day, a new website comes into existence in this digital age and makes the competition fiercer. Hence, it becomes important for you to stand out from the crowd and develop some brand recognition. People usually avoid visiting the dull and flat website as they fail to impress them. Therefore, you must create a great impression on your website to win their attention.
Facebook feed helps you to attract visitors to your website as it makes it engaging and interactive. The feed usually displays the contents related to your business. Hence it attracts the visitors and keeps them engaged as they learn more about your brand.
2. Adds vibrancy
A visitor spends time on the website only when it appears appealing to him and looks lively. As mentioned above, Facebook provides a wide range of content in different mediums; you can extract benefit from these contents by embedding them on your website.
The mixture of visual and text-based content adds that extra charm to the website and makes it more vibrant. This vibrancy enhances visitors’ browsing experience and helps you to increase your market reputation. You can even customise the feed and personalise the feed colour, theme, and layout according to your style. All these measures make your website catchier and attract people.
3. Increases website traffic
Website traffic is very important for a website to stay relevant in the competition. Website traffic helps a website to increase its search engine position. That means, whenever an individual will search for anything related to the brand or product, the search engine will suggest a website with a better ranking to that individual. And it eventually increases brand recognition.
Vibrancy and liveliness of embedded Facebook feed will attract people to your website. It will enhance your website and traffic, and eventually, it will help you to get a better search engine ranking. Embedded Facebook feed also reduces the bounce rate of your website. A decreased bounce rate is another factor that helps a website to get a better search engine ranking.
4. Provides social proof
People often use Facebook to provide their opinion and reviews on any brands or product. At the same time, many users often post pictures of the product or upload videos providing some details about the product. You can gather all this content related to your business and display them beautifully on your website.
A potential customer always looks for social proofs and reviews before buying any product. The feed provides social proof to the visitors and helps them in their buying decisions. You can even hide all spam and irrelevant content from your feed to maintain the quality of your website. But make sure that you don’t hide all negative reviews about your product. By displaying negative reviews, you can show that you care about your users and appear transparent in front of your visitors. This eventually helps to build a brand reputation.
5. Drives conversion
A brand can only survive in this competitive environment if it can attain more sales and build a strong customer base. You can achieve these feats by embedding Facebook feeds on your website. The social proofs and reviews help you to convert your visitors into your website, as it provides detailed information about your brand and showcases the public opinion. Visitors can make their decision by looking at public reviews and can convert into your customer.
Meanwhile, a customer feels valued when a brand considers their opinion and displays them on their website. By displaying your customers’ feedback on your website, you can win their trust and develop a strong customer-brand relationship. A strong relationship can convert your customer into a loyal customer, and it eventually strengthens your brand reputation.
Summing it up
Embedding Facebook feed on the website is a smart and effective marketing strategy. Your business can achieve wonders with this strategy and attain more sales. At the same time, Facebook is one the most influential social media platforms; if used correctly, it brings great results for your business.
I’m Daisy and I’m a digital marketer & technical writer. I’m passionate about exploring and writing about innovation, technology, social media, and digital marketing trends.