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How to structure an online conference

How to structure an online conference the effective way.

How to structure an online conference the effective way.

The event industry has experienced an upsurge in online conferences and online events. Especially after the COVID-19 pandemic. Essentially online conferences take place in a virtual environment that is interactive and immersive in nature. Just like in-person conferences, virtual conferences function with a similar agenda to hear what the organisation, global audience, and planners have to say.

The ideology behind online conferences is to increase ROI while compromising the overall cost. It is no surprise that virtual events are cost-effective and most of the cost is eliminated thus that factor alone plays a crucial role in improving the overall ROI. Events held online are also eco-friendly and work in favour of the environment by minimising the emission of harmful gases. Once the concept of virtual events, online conferences, is clear we will talk about the structure and planning of an online conference.

Online Conference and its Planning

 When hosting a sort of virtual event, it is important to know who will be attending the event and based on that you need to include or exclude certain compliments in order to make the event complement the audience. Understanding who will be listening to your content is significant in the event industry, especially in online conferences, where the primary aim is to make your voice heard.

Generate a Plan/Structure

 Any sort of event requires some sort of planning to do. The foundation of the event must be clear to you and your team and from that, you need to develop a structure upon which the content of your event can be relied upon and stay relevant to the same. Understand your audience and based on that knowledge include several speakers, activities, webinars, keynote speeches, and Q&A sessions that are relevant to the audience. The key aspect of your planning is to keep the audience engaged at all times.

Develop a Webpage

 A webpage to land and welcome your potential attendees is never a bad thing to have. Inform your attendees about your agenda and provide them with a glimpse of the content that is about to be showcased in the online conference to generate curiosity and eventually increase net participation. Your sponsors may also be delighted to see the names of their organisations and mentions on your landing page. On the other hand, having an appealing landing page will encourage new audiences to sign up for the event.

Promotions

 One of the most important things about hosting an online conference is marketing your event. the public won’t be able to join your event if they don’t know that your event exists. Marketing your event is the way to go when you want to generate a buzz for your event. Paid advertisements on social media websites and sponsorship advertisements will spread the world around your event, thus inviting tons of new potential audiences. You may also leverage social media platforms like Twitter, Instagram, and Pinterest to update your audience regarding recent events in your organisation. Another proven way of increasing participation is by sending out promotional emails, in mass. Working in synergy with your sponsors is also always recommended to attain an audience from new websites and increase the net diversity. Essentially you need to spread the word around and invite as many people as you can.

Get Your Team Ready

 Any sort of event requires planning and teamwork. There are multiple components and services that work in synergy to make a successful event. it is quite blatant that one cannot host an event single-handed as it requires employees with multiple skillsets, each with their own area of expertise and component. Inform your employees and team regarding the event and prepare the content to be showcased. There will be a certain group of employees who will have trouble attending and interacting in the virtual sessions, and that is completely natural, hence prepare some sort of assistance for them so that the conference goes smooth as planned. Ask your staff to prepare the questions and queries they might have regarding the event or the organisation so that the time during the conference can be utilised effectively.

Introduce several means of communication such as chat, audio, and/or video. Having multiple channels for communication will make it easier for your employees to interact with you and hence will make them feel included with the organisation and eventually engage them with the same! Resolving concerns and recognising the employees’ efforts must be the key aspect of the online conference.

Obtain and Analyse the Results

After the conclusion of the online conference, you can leverage the virtual event platform you used to attain valuable information regarding the statistics and insights of the event. Computer-generated data is accurate and represents where your employees were in favour and where they were against your opinion. Understanding the employees and making certain changes in their favour can go a long way in keeping them engaged with the organisation. Leverage this valuable data and revisit it whenever next time you host an online conference for your employees.

Over to You

 As it is blatantly clear that virtual events have replaced the traditional format it is also important to understand its significance and how to host the same. In the current landscape, many businesses are reopening and beginning to get back into the new normal. On the other hand, the awareness regarding social distance prohibits organisations to host their conferences in their meeting room thus compelling them to go online. Virtual event platforms become the alternative and offer a wide range of tools and features for organisations to leverage while also being eco-friendly and easy to use. Just like any other event format, it is important to plan and formulate a structure upon which your event can be relied upon. The above-mentioned points attempt to explain the proper structure of an online conference and attaining maximum employee, attendee, engagement out of it. The agenda is to ensure the voice is heard across the panel with a sense of inclusion in the organisation. Stay safe, stay active virtually.

Author Bio:

This article on How to structure an online conference was brought to you by me, Scarlett Watson and I’m a digital marketer & technical writer. I’m passionate about exploring and writing about innovation, technology, social media, and digital marketing trends.

Top 5 Reasons Why You Should Embed Facebook Feed on Your Website

Top 5 Reasons Why You Should Embed Facebook Feed on Your Website

Top 5 Reasons Why You Should Embed Facebook Feed on Your Website

Since its launch in 2004, Facebook has been the most talked-about social media platform. It still holds the top spot in popularity as it registers 1.84 billion daily active users. One of the main reasons for its popularity is that it provides a wide range of features that allow users to display their creativity and talent through different mediums.

Marketers often take advantage of this content variation, as they embed Facebook feed on their business website. The embedded Facebook feeds provide great benefits to the businesses as they attract the audience and bring liveliness to the website. In this blog, we will be discussing various other reasons for embedding Facebook feeds on the website.

But before getting straight to the topic, let us start with the basics.

What is Facebook Feed?

Facebook Feeds are user-generated content that is visible on your screen when you log into your Facebook account. These contents consist of blogs, images, videos, reviews, testimonials etc. If embedded on your website, these feeds can do wonders for your business and website.

Facebook is full of creative posts where users showcase their talents and voice their opinion on certain topics. You can boost your website’s performance by adopting the smart strategy of embedding Facebook feeds on your website. Various social media aggregator tools help you to display the feed smoothly and provide outstanding results.

Why Should You Embed Facebook Feeds on Your Website?

As we are now clear with the meaning of Facebook feeds, here are the powerful reasons for embedding them into your website.

1. Makes your website engaging

Every day, a new website comes into existence in this digital age and makes the competition fiercer. Hence, it becomes important for you to stand out from the crowd and develop some brand recognition. People usually avoid visiting the dull and flat website as they fail to impress them. Therefore, you must create a great impression on your website to win their attention.

Facebook feed helps you to attract visitors to your website as it makes it engaging and interactive. The feed usually displays the contents related to your business. Hence it attracts the visitors and keeps them engaged as they learn more about your brand.

2. Adds vibrancy

A visitor spends time on the website only when it appears appealing to him and looks lively. As mentioned above, Facebook provides a wide range of content in different mediums; you can extract benefit from these contents by embedding them on your website.

The mixture of visual and text-based content adds that extra charm to the website and makes it more vibrant. This vibrancy enhances visitors’ browsing experience and helps you to increase your market reputation. You can even customise the feed and personalise the feed colour, theme, and layout according to your style. All these measures make your website catchier and attract people.

3. Increases website traffic

Website traffic is very important for a website to stay relevant in the competition. Website traffic helps a website to increase its search engine position. That means, whenever an individual will search for anything related to the brand or product, the search engine will suggest a website with a better ranking to that individual. And it eventually increases brand recognition.

Vibrancy and liveliness of embedded Facebook feed will attract people to your website. It will enhance your website and traffic, and eventually, it will help you to get a better search engine ranking. Embedded Facebook feed also reduces the bounce rate of your website. A decreased bounce rate is another factor that helps a website to get a better search engine ranking.

4. Provides social proof

People often use Facebook to provide their opinion and reviews on any brands or product. At the same time, many users often post pictures of the product or upload videos providing some details about the product. You can gather all this content related to your business and display them beautifully on your website.

A potential customer always looks for social proofs and reviews before buying any product. The feed provides social proof to the visitors and helps them in their buying decisions. You can even hide all spam and irrelevant content from your feed to maintain the quality of your website. But make sure that you don’t hide all negative reviews about your product. By displaying negative reviews, you can show that you care about your users and appear transparent in front of your visitors. This eventually helps to build a brand reputation.

5. Drives conversion

A brand can only survive in this competitive environment if it can attain more sales and build a strong customer base. You can achieve these feats by embedding Facebook feeds on your website. The social proofs and reviews help you to convert your visitors into your website, as it provides detailed information about your brand and showcases the public opinion. Visitors can make their decision by looking at public reviews and can convert into your customer.

Meanwhile, a customer feels valued when a brand considers their opinion and displays them on their website. By displaying your customers’ feedback on your website, you can win their trust and develop a strong customer-brand relationship. A strong relationship can convert your customer into a loyal customer, and it eventually strengthens your brand reputation.

Summing it up

Embedding Facebook feed on the website is a smart and effective marketing strategy. Your business can achieve wonders with this strategy and attain more sales. At the same time, Facebook is one the most influential social media platforms; if used correctly, it brings great results for your business.

 

Author Bio:

I’m Daisy and I’m a digital marketer & technical writer. I’m passionate about exploring and writing about innovation, technology, social media, and digital marketing trends.

Benefits Of Digital Signage

The Benefits Of Digital Signage In A Corporate Environment

The Benefits Of Digital Signage In A Corporate Environment

Every organization requires a tool that can improve the efficiency and productivity of the employees.

Business communication is of extreme importance in an enterprise to make the overall environment more interactive and productive.

Corporate Digital signage is a highly effective tool that is mainly used to increase the communication and engagement of the employees.

Not only this, corporate digital signage  can help the management to significantly improve the work efficiency and productivity levels of the employees as well.

Keep reading the blog till the end as we have mentioned a few major benefits of utilizing digital signage in organizations.

We are certain that by the time the blog ends, you too shall be amazed by the benefits and would feel the need to incorporate digital signage in your office.

Let’s get started!

Key Benefits Of Digital Signage In Corporate Environment

● Improves The Corporate Culture

The new joiners are often anxious and nervous on their first day in the office. Instead of mailing everyone or sending a notice to everyone about the joiner, it would make them more comfortable when they see their picture along with a small introduction about them on corporate digital signage.

Displaying such information will make them and others notice the working culture as friendly and help employees feel more comfortable in the office.

●  Helps Employees Get A Clear Vision About Your Goals

Even though employees are explained and given details about the department during the induction session, there is a high chance they might get casual in between.

To make them understand how you take your goals seriously, the vision and mission statement can be flashed on corporate digital signage to give better clarity and increase the productivity of the employees.

●  Useful For Corporate Branding

A strategically placed digital signage displaying the work environment, office culture, goals, happy faces of the employees can help your organization in better branding.

Any visitor visiting the office will get attracted to the presence of the corporate digital signage and have a look at the content displayed. Such details will help them in forming an opinion about the organization and result in far better branding as compared to other advertising means.

●  Increased Engagement With Social Wall

Just like digital signage, a social wall is also an effective communication tool, and the integration of both gives rise to a tremendous increase in engagement levels.

The environment in the office often gets tense and stressed. To ease out the stress level of employees, displaying a social wall showcasing the content created by employees reflecting their day in the office or the time spent by them during lunch hours can make them feel lighter and much more delighted.

If you are wondering about how to collect the content created by them, it can be done easily using another tool known as a social media aggregator that is meant for collecting content and displaying it on corporate digital signage.

●  Use Digital Signage For Motivating Employees

The employees in an organization look forward to being motivated and also appreciated for their performances.

Digital signage is a perfect tool to applaud the best performers of the month or the department that has achieved its targets.

Displaying such information will encourage the other employees to do better and improve their performance and productivity levels.

●  Make Your Employees Feel Valued

Your employees work hard and put in their best efforts throughout the day to help your organization achieve its goals and targets. In return, it is your responsibility to make them feel appreciated.

Remembering the important days of your employees like their birthday, work anniversary, wedding anniversary, and congratulating them through a message displayed on digital signage can make them feel elated and extremely happy.

Such gestures would further lead to excitement and interaction between employees and they would feel extremely valued and appreciated by the organization.

●  Helps The Employees Communicate & Put Across Their Ideas

Earlier employees used to adopt the traditional hierarchical pattern to share their creative ideas with the rest but their opinions were never heard attentively or given much attention.

Digital signage allows the employees to share their opinions and ideas since there is a possibility that the management might click well with the relevant ideas that may bring a change in the office business.

Final Thoughts

As mentioned at the beginning of the blog, we are sure you must be amazed by the spectacular results of digital signage in the corporate world.

Corporate digital signage is a much-required tool that can totally transform the work culture, the engagement level of the employees and make them feel cared for and valued.

Interaction is key and an extremely crucial aspect of the corporate culture and without proper communication, the work environment and productivity levels of the employees can be hampered.

If you are on the lookout to find the perfect tool to improve your office flow and functioning, corporate digital signage is the best bet and exactly what you need!

I hope you enjoyed this Post on  “The Benefits Of Digital Signage In A Corporate Environment” has enlighten you.